Tuesday, February 28, 2012

Leap Year Post

THE TRUTH ABOUT YOUR NEXT CAR BUYING DECISION


So why haven't I been posting?  December, January and February have been very good months.  Each day has its ups and downs, and each day I get better at my craft.  From what I've found is that people nowadays are using the car purchase to fulfill a NEED over a WANT.

"My car died. I need more space.  I need less space.  I need a truck now.  I don't need a truck.  I need better gas mileage..."  There are many facts my customers and I have found.  We agree that the car or truck or SUV or van has to be "right" for them and their specific situation.  We also agree that most cars are durable and most nowadays are safe (though Ford's surely lead the pack).  And we most certainly agree that budget is important and that means saving on fuel.   So how can we get to a solution?  Customers either know what they want and know where to look, or they don't know what they want and don't know where to look.  Sometimes we are looking for something that doesn't exist.

I am right there with you!  My dream car is a fuel efficient ride that my 6 foot 8 body can have headroom in, and I want it to last a long time so I don't have to spend money on maintenance.  I also want room to haul some gear if I have to, and not be overly expensive.  REALITY CHECK, THIS VEHICLE DOES NOT EXIST.  So, I can either A.) deal with what I have and hope for the best (fix my 2002 hail damaged Nissan Sentra with 128k on it), or B.) save my money toward's a new purchase, because I'm not C.) not driving.  Fixing the old car feels unintelligent, while a new, good purchase feels smart- doesn't it?  You see the smug look on movie star's faces like Danny DeVito when they jump out of their electric cars?  It's because they feel smart.  Me, driving an old clunker- feels dumb.  OK, well the clunker is paid for and it's doubtful my apartment building is going to be set up for electric cars anytime soon so...

Why is mobility so important anyway?  Can't I just ride my bike or ride the bus?  Yeah right.  My car is part of my personality.  My livelihood.  I feel safe in my car.  I feel free like I can go anywhere in my car.

The best advice I can give is to visit me or call (970) 209-9270.  We can figure it out together.  Right now the average price per gallon reached $4.00 for regular.  The average age of vehicles on the road is 10-12 years and the average price for a new car is going up each year to make them more fuel efficient.

The future is anyone's best guess.  But my job is to find out what to do to help you out RIGHT NOW.  

All the best, and happy shopping.

Jason