Sunday, March 18, 2012

More Than the Money




I was just promoted to an Internet Sales Manager!  This is exciting news.  I feel motivated to take this career to the next level.  I look forward to sharing my experiences in the coming years with all who venture onto this blog.

Currently I am having adventures with all who wander onto Courtesy Ford's lot.  You know, past the lot lizards and the looky-loos, and right to my new desk, which is currently located near the corner window.  The car business is a lot of hard work with the amount of hours we put in.  We often work from 8:30am to 9:00pm many days in a row.  When I get home there is peace, and when I get home realize that my office is in a state of constant party.  People everywhere, phones ringing, deals being made.  Everyday is a Saturday for that people making that next move in life.  Even when your car is broken and you HAVE to shop there is no reason to subject yourself to bad service.  You should hear some of the horror stories I hear from people who shop at other dealers!

What I've found is people who buy Fords are more often than not reasonable folks who like good value in what they buy.  Ford owners are very loyal as well.  So once the nerves signing up for a large purchase wears off, there is a time of enthusiasm customers feel that can only come with a giant leap.  It's cool to be a part of that excitement.  Kind of like this picture of me jumping off high rocks in the Clackamas River.





To the unknown world of ownership we go.  That thrill of having something that is truly and solely yours.  Owning something that truly improves your life.  A few examples from this month include the nice man who needed a more fuel efficient ride to help transport his wife with cerebral palsy (besides the old Ford E-350 transport van).  So I sold him a pre-owned Ford Transit Connect!


Like the young woman this week who had poor credit and expensive taste.  She needed a nice chap to help her build credit.  She wanted a $20K Edge.  The Edge easy to fall in love with, shoot, I just saw it in the latest Bond film...usually reserved for Austin Martins and Audis right?  Well there the Edge was, in all its bold glory.   Right by the Edge on our lot there was the $10K Focus that she could actually afford!  And these Focuses are great too.  The trouble was, she had really never driven a stick!  But that didn't stop me from taking her to the nearest parking lot and going through step by step how to do it (remembering my Ski Instructor past).  Then jumping out the car in the near empty golf course parking lot, I say, "OK! Let's do it!"  and she says, "Who, Me?".....YES!  Go go GO!  And we did figure eights in the parking lot until she got up enough courage to go out into the open road.  Later she purchased the car, and that's what it's all about.



So, yes I earn commissions for what I do.  But truly what it's about is serving others to get what you want.  Let's face it, we all need a little help.  Especially buying a car.  Thanks for reading, and happy driving!



Tuesday, February 28, 2012

Leap Year Post

THE TRUTH ABOUT YOUR NEXT CAR BUYING DECISION


So why haven't I been posting?  December, January and February have been very good months.  Each day has its ups and downs, and each day I get better at my craft.  From what I've found is that people nowadays are using the car purchase to fulfill a NEED over a WANT.

"My car died. I need more space.  I need less space.  I need a truck now.  I don't need a truck.  I need better gas mileage..."  There are many facts my customers and I have found.  We agree that the car or truck or SUV or van has to be "right" for them and their specific situation.  We also agree that most cars are durable and most nowadays are safe (though Ford's surely lead the pack).  And we most certainly agree that budget is important and that means saving on fuel.   So how can we get to a solution?  Customers either know what they want and know where to look, or they don't know what they want and don't know where to look.  Sometimes we are looking for something that doesn't exist.

I am right there with you!  My dream car is a fuel efficient ride that my 6 foot 8 body can have headroom in, and I want it to last a long time so I don't have to spend money on maintenance.  I also want room to haul some gear if I have to, and not be overly expensive.  REALITY CHECK, THIS VEHICLE DOES NOT EXIST.  So, I can either A.) deal with what I have and hope for the best (fix my 2002 hail damaged Nissan Sentra with 128k on it), or B.) save my money toward's a new purchase, because I'm not C.) not driving.  Fixing the old car feels unintelligent, while a new, good purchase feels smart- doesn't it?  You see the smug look on movie star's faces like Danny DeVito when they jump out of their electric cars?  It's because they feel smart.  Me, driving an old clunker- feels dumb.  OK, well the clunker is paid for and it's doubtful my apartment building is going to be set up for electric cars anytime soon so...

Why is mobility so important anyway?  Can't I just ride my bike or ride the bus?  Yeah right.  My car is part of my personality.  My livelihood.  I feel safe in my car.  I feel free like I can go anywhere in my car.

The best advice I can give is to visit me or call (970) 209-9270.  We can figure it out together.  Right now the average price per gallon reached $4.00 for regular.  The average age of vehicles on the road is 10-12 years and the average price for a new car is going up each year to make them more fuel efficient.

The future is anyone's best guess.  But my job is to find out what to do to help you out RIGHT NOW.  

All the best, and happy shopping.

Jason